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    On average Australians spend more than a day a week online

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    If it doesn't sell it isn't creative. David Ogilvy

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    The number of ideas to be used in an ad should be odd and three's too high. Timo Everi Hasan & Partners Helsinki

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    Creative without Strategy is Art. Creative with Strategy is Advertising. Jef I. Richards

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    Any fool can write a bad ad. It takes a genius to keep his hands off one. Leo Burnett

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    The man who stops advertising to save money is like a man who stops the clock to save time. Thomas Jefferson

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    The most powerful element in advertising is the truth. William Bernbach

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    The first impression is the only one that matters