First we listen. Then we diligently search for clarity of direction. Only then will a clear strategy start to emerge. We embrace every one of today’s many ways of communicating messages and connecting with consumers like there’s no tomorrow. Our satisfaction is to exceed our clients expectations. When searching and learning everything we can about your company, we dig deep to see what your brand stands for. And what it doesn’t.
We call it THE LOVE – HATE DYNAMIC OF BRANDING.
The strongest brands stand for something as well being passionately opposed to something.
WHAT DOES YOUR BRAND STAND FOR…… AND AGAINST?
THINKING ABOUT REBRANDING?
Answer this, or risk going backwards
Who are we, and how do we relate this in a way that’s meaningful to our customers and the values they hold dear?
Clarifying this question is vitally important.
From this, the 3 Essentials for Rebranding Success become clear. Clearly defining the answers, identifies the strategy for going forward.
Who are our prospective customers?
What are their values and priorities?
Who are we and are we a passionate extension of those values?
How your brand can win
Three points every brand needs to answer:
Define your prospective customers,
Define their values and priorities, and
Define how and where you can be a passionate extension of those values.
Ignore these and your brand will shrink and continually go backwards, until it eventually disappears.